About Me

My name is Natalie Lovejoy,  dog mum, travel addict and Blogger as well as the Co Founder and Creative Director of Waybamba.

I am an advocate for well being, body positivity and female empowerment. I help people feel beautiful from the inside out through self care & love and lifestyle.

My purpose in life is my mission statement ‘Inspire • Encourage • Empower’ and to help you reveal your authentic self.

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About Waybamba

We felt the athleisure wear market lacked a label that was simplistic but sophisticated, so high quality fabrications and beautifully tailored patterns became our focus. We design pieces that create support from their construction and are functional and fashionable from day to night.

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We are constantly growing and adding to our offerings, most recently with swimwear and children’s wear from age 2.

We also run a brand ambassador program which allows women to join us in spreading the ‘Waybamba Way of Life’ by becoming an affiliate with us you will receive your very own personal discount code as well as a link for your friends and family to shop and are able to earn a commission from any sales generated through your link.

Become a Waybamba Babe

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